Privacy Policy
Woofio Privacy Policy
Last Updated: August 2026
At Woofio, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share your information when you visit our website, place an order, create an account, subscribe to recurring deliveries, contact customer support or otherwise interact with Woofio.
By using our website or purchasing our products, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
Information You Provide
When you place an order, create an account, subscribe or contact us, we may collect:
• Name
• Billing address
• Shipping address
• Email address
• Phone number
• Order history
• Subscription information
• Customer support communications
• Any additional information you choose to provide
Payment Information
Payments are securely processed by trusted third party payment providers.
We may receive limited payment information, including:
• Payment method
• Billing status
• Payment authorisation status
• The last four digits of your payment card
We do not store your complete payment card details.
Account & Subscription Information
If you create an account or purchase a subscription, we may collect:
• Login credentials
• Subscription preferences
• Billing dates
• Delivery schedules
• Account activity
• Subscription cancellation history
Subscription payment information may be used to process automatic recurring payments in accordance with the subscription terms agreed to when you purchase.
Automatically Collected Information
When you use our website, we may automatically collect:
• IP address
• Device type
• Browser type
• Operating system
• Pages visited
• Website activity
• Shopping cart activity
• Purchase activity
• Cookies and similar technologies
• Analytics information
How We Use Your Information
We may use your information to:
• Process and deliver orders
• Manage subscriptions and recurring payments
• Process payments and refunds
• Provide customer support
• Detect fraud and unauthorised activity
• Send order confirmations and shipping updates
• Send subscription related communications
• Improve our website and customer experience
• Personalise advertising and marketing where permitted
• Measure website performance
• Comply with legal obligations
• Establish, exercise or defend legal claims
Cookies & Tracking Technologies
We use cookies and similar technologies to:
• Operate our website
• Remember your preferences
• Improve website performance
• Measure advertising effectiveness
• Personalise your shopping experience
• Analyse website traffic
Where required by applicable UK law, non essential cookies and similar technologies will only be used with your consent.
You can manage your preferences through the cookie consent options available on our website.
Marketing Communications
Where permitted by law, we may send you:
• Product updates
• Educational content
• Special offers
• Promotions
• Subscription related information
Where consent is required, we will obtain it before sending marketing communications.
You may unsubscribe from marketing at any time by using the unsubscribe instructions included in our communications or by contacting us at info@trywoofio.com.
Even if you opt out of marketing, we may still send necessary transactional communications relating to your orders, subscriptions, payments or account.
Subscription Information
If you enrol in a subscription, we process information necessary to manage:
• Recurring billing
• Billing dates
• Delivery schedules
• Shipment history
• Subscription communications
• Pauses or changes to your subscription
• Cancellation requests
Woofio subscriptions renew every 30 days until cancelled, including subscriptions purchased through a 90 Day Plan.
We may retain records relating to your subscription, payments, authorisation and cancellation for customer support, fraud prevention, legal compliance and dispute resolution.
Customer Support
If you contact Woofio by email, contact form or social media, we may retain those communications for:
• Customer support
• Quality assurance
• Fraud prevention
• Resolving disputes
• Compliance with legal obligations
Reviews & User Content
If you submit reviews, testimonials, photographs, videos or comments, we may display and use that content for marketing and legitimate business purposes in accordance with applicable law.
Please avoid submitting information you do not want publicly displayed.
Sharing Your Information
We may share personal information where necessary with trusted service providers, including:
• Payment processors
• Shipping and fulfilment partners
• Subscription management providers
• Customer support platforms
• Email and SMS providers
• Fraud prevention services
• Analytics providers
• Advertising and marketing partners
• Website and ecommerce service providers
These providers may process personal information on our behalf or for their own purposes where permitted by applicable law.
We may also disclose information where required by law or in connection with a merger, acquisition, restructuring or sale of business assets.
We do not sell personal information for monetary payment.
Legal Bases for Processing
Where UK data protection law applies, we process personal information where:
• Processing is necessary to perform a contract with you
• Processing is necessary to comply with a legal obligation
• Processing is necessary for our legitimate interests or those of a third party, provided those interests do not override your rights
• You have provided consent where consent is required
Where processing is based on consent, you may withdraw that consent at any time.
Data Retention
We retain personal information only for as long as reasonably necessary to:
• Fulfil orders
• Manage subscriptions
• Provide customer support
• Meet legal, tax and accounting obligations
• Prevent fraud
• Resolve disputes
• Enforce our agreements
Retention periods may vary depending on the type of information and applicable legal requirements.
Data Security
We use reasonable administrative, technical and organisational safeguards designed to protect your personal information.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
International Data Transfers
Your personal information may be processed or stored outside the United Kingdom.
Where required by applicable law, we use appropriate safeguards for international transfers of personal information.
Children's Privacy
Woofio products are intended for adults purchasing products for their pets.
Our website is not directed towards children, and we do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us.
Your UK Privacy Rights
Subject to applicable law, you may have the right to:
• Access personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Request restriction of certain processing
• Object to certain processing
• Request transfer of your information where applicable
• Withdraw consent where processing is based on consent
• Object to direct marketing
To exercise your rights, contact:
We may request reasonable information to verify your identity before processing your request.
You may also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your personal information has been handled unlawfully.
Third Party Services
Our website may contain links to third party websites or services.
We are not responsible for the privacy practices or content of those third parties.
Cookie & Advertising Notice
We and our trusted partners use cookies and similar technologies to operate our website, analyse performance, personalise your experience and measure advertising effectiveness.
Where required by UK law, advertising and analytics technologies that are not strictly necessary will only be activated after obtaining the appropriate consent.
You may manage or withdraw your cookie preferences through the consent options available on our website.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any updated policy will be published on this page with the applicable revision date.
Where required by law, material changes may also be communicated to you directly.
Contact
Woofio
Email: info@trywoofio.com